Born in the north

We make cycling apparel for people who ride regardless of the weather, the season, or the distance.

A new stage.

13 years of commitment

Morra is a new chapter in a story that began in 2013 with moomoo. The name has changed, but the experience, people and commitment to making the best apparel close to home remain.


THE SMALLEST

BIG CYCLING BRAND


We believe a cycling brand doesn’t need to become a big company to think and perform like one. Our ambition is to combine the experience, focus and closeness of a small team with the product quality and service expected from the world’s leading cycling brands.

Founded on 
pro-level experience

Morra’s founder, Allan Oras, spent decades in competitive cycling, riding internationally and representing Estonia for 15 years. In 2009, he became European champion in mountain bike marathon. In 2013, he founded moomoo to bring that pro experience into cycling apparel. What began with two people has grown into a team of 32, making clothing for individual riders, cycling clubs and the Estonian and Finnish national teams.

Designed and made in Tartu.

Our design team, office and production work under one roof in Tartu.

Every product except our socks and bottles is made here. From pattern design and cutting to sewing and finishing, this gives us total control over fit, quality and detail. It also keeps us in direct contact with the people wearing it, so what we learn on the road can quickly inform the next improvement.

shaped by where we ride.

We come from a place where summers are short, mornings are cool and conditions can change several times during a ride. For us, performance is not only about speed. Staying comfortable and trusting your kit when a ride becomes longer, colder or harder than expected is just as important.

Our design is clean and considered. Technical where it matters. Quiet everywhere else.

Responsible 
at heart.

We choose to stay small and keep production close. We source high-quality technical fabrics and components from trusted European suppliers, primarily in Italy. Most of the materials we use carry certifications for OEKO-TEX® STANDARD 100 or Bluesign®, while short supply lines give us better visibility and control. We plan production carefully rather than making large volumes in advance. This helps us limit overproduction and respond to what riders actually need.

our story is shaped by where we come from and the riders who have chosen us.

We are happy to become a part of the rides that shape yours.

Vests & jackets

Accessories

Free shipping from 200 €

Standard parcel locker delivery in all launch countries.

14-day returns

One free return from your first order with standard delivery.

Find your fit

Use our size guide to find the right fit before ordering.

Secure checkout

Visa · Mastercard
Apple Pay · Google Pay

Frequently asked questions

Everything you need to know about orders, sizing, delivery, and the kit itself.

Where do you deliver?

We currently deliver to Estonia, Finland, Latvia, Lithuania, Poland, Germany, Sweden and Czechia. In Estonia to Omniva parcel lockers. Outside Estonia, standard delivery to DPD Pickup points, with DHL Express also available at checkout.

How do I track my order?

Once your order has been dispatched, we’ll send you a shipping confirmation email with a tracking link. In-stock orders are usually packed within 1–2 working days.

How do I return an item?

You can return your order within 14 days. Use the packing list & return form and the return code or label provided with your parcel. Your first Morra order includes one return parcel: free with Omniva or DPD Pickup, or 10 € with DHL Express.

How do Morra products fit?

Our kit is cut close, in a racing fit. If you are between sizes, size up for a more relaxed feel.

How should I wash my Morra kit?

Machine wash on a gentle cycle with similar colours. Do not use fabric softener, bleach or tumble dry. Hang to dry and avoid ironing printed areas.
More about product care.