Done in Tartu
Morra cycling apparel is made in Tartu, a small university city in southern Estonia shaped by knowledge, sport and culture.
Our office and production are in the same building, keeping the work close from the first decision to the finished garment.
This makes Tartu more than our address. It is where the everyday work behind Morra happens.
Made close to where we ride
Being based in Tartu means being close to one of Estonia’s most active cycling regions.
The city is home to the final stage of the Tour of Estonia, bringing professional road racing into the streets of Tartu. In spring, Tartu Rattaralli starts in the centre of Tartu before leading cyclists out onto the roads of South Estonia. In autumn, Tartu Rattamaraton shifts the focus to gravel, starting in Otepää, about 25 kilometres from our production.
Both Tartu Rattaralli and Tartu Rattamaraton bring more than 3,000 cyclists to the start line.
These races take place in the same region where we ride, test and make our garments.
From learning to making
Tartu has been shaped by the University of Tartu for centuries. Founded in 1632, it has made learning, curiosity and new ideas part of the city’s identity.
Morra is part of this learning environment in a practical way. Students from Pallas University of Applied Sciences can visit our production to see how cycling apparel is made. Tailoring students from Tartu Vocational College can join us for internships and learn in a real production environment.
This gives Tartu a role that feels close to Morra: a city where knowledge is not only studied, but turned into skill.
A small city on a European stage
In 2024, Tartu was the European Capital of Culture, together with South Estonia. For a small city, it was a large statement: culture here is not only something to visit, but something that brings people together.
That can be seen in the places and events that define the city. Vanemuine, Estonia’s oldest theatre, is here. So is the Estonian National Museum, a modern glass landmark where Estonia’s history, culture and everyday life are brought into the present.
The city has also hosted Rally Estonia, with the city centre becoming part of the event itself.
Made close to home
Morra stays in Tartu because local production matters to us. It keeps work in our city and local skills in the community.
For us, “Done in Tartu” is a choice, a responsibility and a standard we are proud to keep.
